The final events of the 11th National Festival of Social Advertising took place in Kyiv, in the conference hall of the Salyut Hotel. The Festival aims to draw public attention to significant social problems of Ukraine, attract a wide range of creators to create social advertising, improve the quality of social advertising in the country. The organizers of the Festival are the Union of Advertisers of Ukraine and the magazine "Marketing and Advertising".

Representatives of advertising companies and amateur advertisers competed in the Creative Competition of the 11th NFSR in ten nominations. Among the nominations were three thematic. Thus, the Official Partner of the Festival, PepsiCo Ukraine, has launched a partnership nomination "Stimulation of separate waste collection by the population as a factor of environmental protection." Nomination "Smoking. Threat to man. Threat to Society "was initiated by the Festival Partner by Medlist-Marketing. The international project "Improving labor regulation to improve working conditions and overcome undeclared work" (funded by the EU-ILO UN) has introduced a nomination "Going together! Come to light! ” (promoting awareness of the problem of undeclared work in Ukraine). 

In addition to thematic nominations, video, print, outdoor and other types of social advertising and advertising and social campaigns were also presented at the creative competition. The novelty of this year's NFSR was the debut of social film advertising. Within the framework of the 11th NFSR, an exposition of competitive works was organized, which visitors of the Festival could get acquainted with. 

The program of master classes and seminars of leading advertisers, statesmen and public figures was interesting. Andriy Rizol, Chairman of the Association for the Promotion of Cinematography in Ukraine - Watch Ukrainian, Chairman of the Union of Advertisers of Ukraine, Professor Yevhen Romat, Educational Ombudsman in Ukraine Serhiy Gorbachev, PepsiCo Ukraine Public Relations and Public Relations Manager spoke. Natalia Fesyun, EU - ILO Project Manager Antonio Santos, National Coordinator of the United Nations International Labor Organization in Ukraine Sofia Lytvyn and others.

Before the submission of the competition works, a master class was held by the head of the public organization Ksenia Renchkovska. She heads the International Youth Movement "School recycling world" in Ukraine and is an expert in the field of environmental protection. Xenia spoke about the connection between environmental activity and social advertising. In particular, the nomination of the National Festival of Social Advertising "Stimulation of separate waste collection by the population as a factor of environmental protection" was considered 

At the end of the Festival the awarding ceremony of the winners of the Festival took place. Among the winners were the works of the participants Waste Management School Recycling: Mykolayiv Secondary School №22; Baranivka Gymnasium Basic Educational Institution, Baranivka, Zhytomyr Region and Lyceum №118, Kyiv.